Art and Entrepreneurship, B.A.

Combine your artistic and creative skills with savvy business acumen in our Art and Entrepreneurship Program.

The Bachelor of Arts program in Art and Entrepreneurship provides a unique combination of in-depth training in studio art or digital media, combined with the business and marketing skills necessary for students to start their own independent businesses or work in a variety of creative business environments upon graduation.

Students follow a Studio Art program of study, including a cross-disciplinary digital/traditional foundation, experimentation in studio art disciplines, art historical context, and concentrations in two-dimensional or three-dimensional art including drawing and painting, photography, ceramics, sculpture, or glass.  A solid business education in economics, marketing, e-commerce, accounting, sales, and entrepreneurship is interwoven throughout.

Arts entrepreneurship is an emerging transdisciplinary field that harnesses the skills and mindset of the entrepreneur to empower artists to create work that is meaningful, sustainable, and oriented to community and market needs. Students in art or digital media will benefit from the business, marketing and organizational skills offered by this course of study.

The entrepreneurship track may also be added to, and is designed to work seamlessly with our Digital Media Program for students interested in graphic design, web design, commercial photography, audio, and video production.

Why Study Art and Entrepreneurship Keystone?

• You are a hands-on, active learner who enjoys seeing your ideas come to life as material objects and aspire to start your own business or expand your commercial opportunities in a global marketplace.
• You want to learn a blend of the creative, technical, analytical, and specialized business skills necessary to enter the professional art world or pursue more advanced study in a graduate program.
• Enjoy small class sizes with a high degree of one-on-one mentorship with faculty and peers in professionally equipped studio spaces, including the only hot glassblowing shop in the region and a mobile glass studio that “takes the show on the road.”
• Opportunities to work with faculty on professional commissions, off-campus arts related projects and exhibitions, participate in arts and craft sales and fairs, and serve as technical or studio assistants both on and off campus.
• Learn how successful business owners, not for profit professionals, and entrepreneurs got their start and continue to grow their enterprises through network luncheons, workplace field trips, and visiting professional presentations.
• Consider an internship in a setting that aligns with your business and career goals.
• Enrich your experience with a variety of arts related extra-curricular activities including visiting artist presentations, field trips to the New York City and Philadelphia museums and galleries, artist studio visits, exhibition openings, conferences, and student organizations.
• Finish your degree with a group senior exhibition in an off campus professional art gallery.
• Take advantage of our rich history of excellence in arts education and an extensive alumni network with graduates working successfully in a wide range of creative careers.